Influence: The Psychology of Persuasion by Dr Robert Cialdini

📚 July’s Book of the Month: Influence: The Psychology of Persuasion by Dr. Robert Cialdini.

🧠 Delving into the realm of persuasion, Dr. Cialdini is renowned for his extensive research on influence, which has garnered him global acclaim as a leading authority in persuasion, compliance, and negotiation.

📖 In his seminal work, Dr. Cialdini unveils the seven key principles that drive our innate behavioral responses—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity.

🔍 I’m eager to dive into this insightful read and master what I consider the ultimate business skill: the art of ethical persuasion.